Paid Media Advertising

AKA - (PPC, Paid Ads, Google Ads, Google Adwords, Facebook Ads) Paid media refers to external marketing efforts that involve a paid placement. MyPortal™ focuses on Google Ads and Facebook paid placements. This is an essential component of your practice growth strategy.

Paid ads are scalable, measurable and flexible. This means we can fit the strategy into your budget. As your new client appoitments grow, you can increase your budget and continue to scale.

Paid Media strategies are faster acting than SEO (usually). When you pay for an ad to reach Google, it's available right away in the search rankings. With SEO, that is not the case, it takes time to build autority and generate page 1 rankings.

Most important, to be competitive you must have a paid media strategy.

Google awards higher ad placements to advertisers with high-quality, relevant, well-organized ads and campaigns, not just those that spend the most money. This means that we target a set amount of keywords. Depending on the quality of the ad and the landing page on your website, and your bid to rank for that keyword, Google will determine how much visibility you will get for that search term. MyPortal™ has a job is to ensure we are optimizing the ads and the website to get the conversions for the keywords set out in our strategy.

This is a fully loaded question, short answer is, It depends on your goals and competition in the area. The average spend varies. For example, if you are a  business in New York city your budget will be much higher than a Florida suburb. With that said, the averages for a Google spends can be anywhere from $500/m - $5000/m. Are you curious to find out how much you need to spend to be successful with Google Ads? We will do a free area analysis and provide you with a proposal.