You may be reading this article because you want to improve your website. If that's the case, then we're glad you found us!

This blog post will discuss five web development tips to improve your site. These five tips are currently the most significant changes you can make to a website for SEO purposes. Consider following these steps to rank your website higher on Google search results pages (SERPS).

1. Research, Discovery, and Planning: Completing research, discovery, and planning is vital so you can move forward to the website development phase with clarity. 

MyPortal Marketing enables the research phase by implementing client surveys and developing brand messaging. The client surveys are detailed and ask essential questions to ensure messaging is clear and information correct right from the start. Brand messaging discovers how you stand apart from competitors. Spending quality time in this phase is never a waste for any project. 

2. Designing with User Experience in Mind: The days of creating websites that only work on desktop browsers are long gone. Developers must consider how a website performs when viewed on mobile devices and tablets in addition to the standard desktop version. 

A website with a clear message is essential. Too much information presented poorly creates confusion for the reader, a common problem in website design. Your reader will wonder what to do next. Instead, design a website keeping your reader in mind, guiding them through the information that will lead them to a call to action.

3. Automated Testing: Developers can stay ahead of client feedback by utilizing automated testing software, which will allow them to make sure your website is performing to the best of its ability before going live. 

At MyPortal, we have extensive Quality Assurance, using automated tools and leveraged manual testing.

4. Cloudflare and Caching: We look to leverage Cloudflare's suite of optimization tools in almost every project. Cloudflare is a powerful resource that speeds up website performance through its many features, from asset caching to optimizing DNS settings.

Here are a few of our favorite features:

• Code minifying: Cloudflare's system removes unnecessary code and characters from CSS, JavaScript, and HTML files within a web design project.
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  Image optimization: Loading websites quickly is one of the best ways to rank high in search engine results.
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   Browser insights – Identifying and correcting web performance issues is an essential part of website development — finding those problems before they become a problem saves both time and budget.

5. Storage, Backups, and Security: Planning is one way to avoid running out of storage space. For a website that relies heavily on large images and media, it's wise to foresee any possible issues as far in advance as you can.

We understand marketing can be a mystery.

Are you spinning your tires? Not enough resources, skills, or time?

Without a marketing plan that will grow your business, you're putting a lot at risk.

Learn how we can help!

https://www.myportalmarketing.com