The number of clicks or impressions cannot measure effective marketing campaigns anymore. To ensure a successful campaign, marketers must manage campaigns based on conversions and ROI. These are the surefire ways to measure successful campaigns.

Marketing managers cannot rent email lists in this digital world. Renting incorrectly groomed lists will increase spam complaints and unsubscribes and impact your reputation as a sender. 

Creating and sending out targeted emails in our digital world is better. It is easier than ever to analyze data to create perfectly targeted emails that will increase customer satisfaction. 

Traditional practices have become outdated. Companies need to be interactive and engage with customers. Digital strategies now allow managers to create campaigns to interact and connect directly with their audience. Companies that do not keep up with these new changes may be struggling to keep up with their competitors.

It is essential to stay on top of the latest trends in digital marketing in a landscape that moves so quickly it can be challenging to realize outdated methods that no longer work. 

This blog post will walk through 5 tactics that are no longer effective at generating results.

We will take a high-level look at these tactics, what they are and why they don't work anymore, and provide alternative strategies you can implement today and improve your marketing efforts.

1. Web design: Web design has evolved so much over the last decade, with trends like flat UI/UX quickly becoming mainstream.

2. Stop keyword stuffing your content; In the early days of SEO, a landing page that focused on a specific keyword worked like crazy. We called them "doorway pages," where they served nothing more than to attract search engine bots and improve rankings in the results pages.

3. Stop selling and start engaging on social media. Social media is one of the most powerful tools available for marketers, as it provides a platform where brands can interact with their audiences and consumers on an individual level.

4. Stop creating short and easy blog posts for your website; it was common to write short-form blog posts in the early days of blogging. Long-form blogs will be prioritized by googles inbound links because of content that is lengthy and meaty

5. Stop using only email marketing as a primary channel for outbound communication, email marketing used to be a dependable primary focus for digital marketing. You could capture most of your audience through a strong email list. Yes, email continues to be one component of your digital marketing strategy. However, it's one of many strategies. 

Digital marketing is an ecosystem made up of multiple channels. Don't fall into a trap where you focus on one track, such as email marketing! Social media, Google, and your website are a few other significant channels.

The digital world has no borders. Marketing managers have the opportunity to reach out to customers internationally. Digital marketing strategies allow companies to increase their customer base and broaden their horizons so that they can be found anywhere in the world from any device, at any time of day or night.