Take the Mystery out of Marketing

Why is it that so many businesses get lost in the abyss of marketing?

Rabbit holes, shiny objects, the latest trends, 14-page funnels, Wow Meanwhile, the customer still doesn't understand who you are or what you do, and most importantly, how you provide a solution to the issue at hand!

This article will discuss a straightforward strategy for positioning your brand. We can all agree that business consists of challenges and solutions. The better your company is at guiding a transformation (from the challenge to the solution), the more you can charge for your product or service. With that said, marketing needs to describe how you will bring your customer from problem to resolution in the simplest way possible. At MyPortal, we describe this as the value gap. Your brand statement is at the center of it all. 

Many businesses we work with have a muddled, complicated brand statement, mission, or tagline. Business owners and marketing professionals get wrapped up in the technical aspects of how they position their brand instead of getting straight to the point and describing the issue succinctly and how you help overcome it. It sounds like lawyer speak. 

At MyPortal Marketing, our brand statement looks like this;

"We help businesses remove the mystery out of marketing by implementing custom, high-impact strategies that build a better customer experience and ultimately enable higher profits and business growth."

Let's break the statement down;

We help businesses (THE WHO)

remove the mystery out of marketing (THE PROBLEM)

by implementing custom, high-impact marketing strategies (THE PLAN)

that build a better customer experience and ultimately enable higher profits and business growth (THE SUCCESS)

Can you implement a brand statement that succinctly describes these elements?

This doesn't mean that it should be one sentence or four. It should be a STATEMENT that describes the elements presented here.

A good litmus test would be if you recited this statement to someone, they would immediately want your business card.

Next Steps: 

• Memorize the statement, take the time to learn every word off by heart
• Your team must memorize the statement
• Add the message to every piece of marketing you have

If you would like assistance in building this framework into your marketing and developing a story that can resonate throughout all of your marketing materials, MyPortal Marketing can help you. Let's book some time in my calendar. 

Or alternatively, you could start with a free marketing analysis.